TANATT® specializes in brand protection, Cosmetic Protection and customer engagement labelling solutions. For this client label program, the features have been designed in ways that are easy to recognize and verify by their cosmetics customers. The TANATT® covert and forensic features provide additional verification options for the client supervisors and inspectors. A feature has also been custom designed to help the client to engage their customers and further marketing. 

In addition, TANATT® has supported the new product series launch and helped to implement label awareness program to their distributors. TANATT® is Your Reliable Security Provider of Tamper Evident Security Labels, Security Hologram Stickers, Destructible Security Labels, Invisible Hologram Labels, Tamper Evident Security Tapes, Security Bags, Temperature Indicators, Water Contact Indicator Tapes, Humidity Indicators, Security Hologram Pouches and Security Hologram ID Card Overlays.

Challenges

• • Working on label size constrains
• • Designing security features using materials not found locally
• • At least one prominent security feature, which has not been used by competitors before
• • Security feature should not be counterfeited locally
• • Meeting local physical conditions

• • R&D invested to meet special label life-time requirements and physical challenges
• • Improved customer engagement despite label size constrains
• • Provided support to retail chains to demonstrate to consumers that products offered are genuine
• • Support brand with anti-counterfeit training material for retailers and website presentation
• • Fulfilled abovementioned conditions

• • Security features could not be copied locally
• • Authenticity verification made possible despite size constrains
• • Enhanced customer confidence and brand engagement experience